How hard is too hard?

I watched a funny reel this week In the post on Instagram, a pretty fit individual was poking fun at the level of intensity some will go to in their physical fitness to prepare for elk season. If you did not know better, you would think this guy was devaluing training...

Fit To Fish

Yep! We did it. We always thought the concept of working out for a better experience on the water to be, well, silly. That was until we started seeing clients reap the benefit of training in their angling pursuits. After going over some schematics and selecting the...

Blasting Belly Fat

We don’t really care how good you look in your camouflage That is a statement we have made for years because our number one focus for our clients is performance in the field. Not that looking good in your hunting gear is not important; on the contrary, if you look...

Community

We sell hunt-specific workout programs and lifestyle apparel For those of you who do not know us, we started this party back in December 2014. I had been kicking around the idea for a while after I saw a commercial for Wilderness Athlete on the Outdoor Channel. It...

Gearing Up For Turkey Time

You don’t have to be fit to hunt turkeys, but it sure helps. Every year we get a lot of commentary about not needing a high level of fitness to kill turkeys and you are right. There is nothing written that says your fitness level can offset scouting, good calling...

Building your blueprint

Guitar chords sound cool by themselves but they will never become a song unless they are arranged in the right way. Your attempts at building a solid workout program might be the same as those random chords. Every day I walk into the gym, I see inefficiencies, poor...